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sporting events

Don’t Miss the Action Today – BlueGrace® Logistics Sponsors Jeff “Big Frog” Curran in UFC® on Fuel TV 3

The UFC® is adding a punch to your Tuesday evening! That’s right, UFC® on Fuel 3 airs LIVE tonight at 8pm/5pm ET/PT on Fuel TV. Our team at BlueGrace® Logistics is pumped to sponsor Jeff “Big Frog” Curran in his bout against Johnny Eduardo in the prelims starting at 5:30pm ET on Facebook. It’s the second time that BlueGrace supported Curran in his UFC® career and we look to cheer him on as he proves to millions of UFC fans that he’s an extraordinary trainer (Team Curran MMA) and accomplished contender.

Jeff "Big Frog" Curran
Watch UFC on Fuel 3 as Jeff Curran takes on Johnny Eduardo tonight, May 15 on Facebook at 5:30pmET.

Overcoming a loss against Jorgenson, this is Curran’s next fight in the UFC® and he’s prepared for the attack on his opponent. The fighter reflects on the UFC brand.

“I never thought MMA would be this exposed to the world or had the potential to grow this large,” says Curran.

We couldn’t agree more! Dana White has done an incredible job with the UFC brand and put mixed martial arts (MMA) on the map as one of the world’s fastest growing sports. BlueGrace admires the fan growth and dedication White has built through the UFC’s social media efforts and fan engagement.

At BlueGrace Logistics we strive to offer that same level of engagement and satisfaction to small and large businesses throughout the U.S. Bobby Harris, President and CEO, built BlueGrace Logistics with individuals needs top of mind. We pride ourselves in our family-like work environment, customer service, and carrier partner relations. We find our sponsorship of MMA fighters to be a great fit for our company’s personality – dedicated, outgoing, and real. The UFC® caters to the desires of its fans by offering packed fight card events, one-on-one experiences via social media and fan expos, and by taking care of its athletes.

With the help of Pat “HD” Barry, BlueGrace Logistics offered that unforgettable fan experience to a die-hard MMA fan and Afghanistan combat veteran through the YouDontKnowShip MMA campaign. Nick Colgin was the lucky winner of 2 UFC on Fox 3 tickets after he followed BlueGrace and tweeted “#YouDontKnowShip” in response to Pat Barry’s instruction,

“GIVING AWAY 2 TIX TO MY FIGHT!! TWEET #YouDontKnowShip to @MyBlueGrace IN THE NEXT 3HRS TO WIN!!! MUST BE FOLLOWING TO WIN!!! DRAWING @ 8PM,” tweets HD.

YouDontKnowShip UFC on Fox 3 ticket winner takes photo during live event.
Nick Colgin tweets at UFC on Fox 3, "This what being a fan of @MyBlueGrace on twitter will get you. Here with my Marine OIF buddy @ufc"

The company was honored to award the tickets to a grateful fan and hero to our country. Colgin shared his experience live on Twitter by tweeting pictures and updates about the fights. Read the incredible story of Colgin’s experience in Afghanistan in “Paratrooper Saves French Soldier’s Life.” Feel free to share your support and thank him for his service by commenting below.

Watch Jeff Curran represent BlueGrace Logistics in #UFConFuelTV on Facebook! We look forward to offering more fan experiences like Nick Colgin’s through our YouDontKnowShip campaigns. Follow us on Twitter and Like us on Facebook to stay connected!

Learn more about a career with BlueGrace today by emailing our team and following @BGCareers on Twitter! We’re currently seeking talented and energetic folks to represent our National Sales Department! Join one of the most dynamic teams in the logistics industry and apply today!

 

-Samantha Hill, Community Manager
Twitter: SamHill_BG

SportsFest Teaches Lessons in Teamwork

Where’s one place you can catch employees and executives battling side-by-side in the sandy trenches of a beautiful Florida beach? Why America II Corporate SportsFest of course!

Once a year 150+ companies from across Tampa Bay compete for the esteemed title of SportsFest Champions… a position that we at BlueGrace® Logistics do not take lightly. This year brought our 3rd go-round at the event and our team of 41 players was pumped full of excitement and eager to compete! Never before have you seen such camaraderie covered in tanning oil; just bring your team spirit and game-face… no athletic skills necessary!

With five events to participate in, co-workers certainly get a chance to bond. Considering our staff has nearly doubled in size since last year’s fest, it was a perfect opportunity to get to know some of the new faces. Heather Anderson, our Culture Coordinator and Team Captain raves how beneficial the games are for team building,

A lot of our employees are die hard competitors, so it’s nice to have to depend on each other to beat the other teams.

Mudwars 2011 St. Petersburg, FL
BlueGrace team demonstrates what they're made of at Mudwars 2011.

Though BlueGrace employees make it look easy to function as team in the workplace, it does not happen automatically. Ideas for team building activities come from all employees and are supported by the leadership staff. BlueGrace schedules group activities including company softball and bowling league, Mudwars, and monthly themed office days such as barbeques, potlucks, corn hole tournaments, and #FreeBeerFriday (after 4pm). Each event allows employees to engage with one another to build stronger relationships and contribute more effectively in a team environment. In 2011 and 2012, BlueGrace Logistics was honored to be recognized as a Tampa Bay Business Journal’s Best Places to Work finalist.

Effective teamwork can yield incredible results, in the sand or the workplace. Listed below are just some reasons to participate in team-building activities within your company:

  • Creates unity where everyone is focused on a common goal
  • Encourages employees take ownership in the company’s success
  • Keeps everyone on a level playing field promoting a leaner business model
  • Increases the ability to adapt by fostering flexibility
  • Boosts morale by encouraging achievement

Though we didn’t come home with a win from SportsFest, we consistently win at providing the best service to our customers thanks to our stellar employees and impeccable teamwork. Babe Ruth said it best,

The way a team plays as a whole determines its success.  You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.”

To join our team of MVPs, contact our recruiting team via email or follow them on Twitter @BGCareers to learn more about career opportunities. Did you participate in SportsFest this year? Does your company conduct regular team building activities? Tell us about it!

 

-Jennifer Masters, Business Information Analyst
Twitter: @BG_JennyD 

Logistics, MMA and the Power of 140 Characters

If you’re a fan of mixed martial arts (MMA), you may have seen the BlueGrace® Logistics logo slapped on the Ultimate Fighting Championship (UFC®) fighters’ shorts. You might ask yourself, “Why is a logistics service provider sponsoring this sport?

Carlos Condit (left) kicks Nick Diaz in the main event of UFC 143. Photo by Esther Lin via MMAFighting
BlueGrace Logistics sponsors Carlos Condit in Interim Welterweight Championship UFC 143. Source: http://sbn.to/AD4W26

MMA is one of the fastest growing sports today and the fighters demonstrate admirable character and values (not often seen in other sports). Not to mention, the UFC has made a huge impression on the sports industry as whole through its social media madness! Although professional MMA fighting is banned in certain states, that hasn’t stopped the UFC from growing its devoted fan base. In fact, the President, Dana White, embraced the power of Twitter for branding and fan engagement. He invested in a media agency to teach the fighters how to use the social platform and instructed them by saying, “I want you to Twitter your *** off!”

Like Dana, President and CEO of BlueGrace Logistics, Bobby Harris, is an enthusiastic advocate of Twitter. Last year, Bobby championed an open social media policy for all BlueGrace employees; instilling trust to represent the brand, all BlueGrace employees complete a Twitter boot camp and social media training in their first week of employment. They’re educated on the power of social media, how to engage and build relationships, and why it is part of the #BGExperience. BlueGrace employees (fighters) interact with customers (fans), partners, and their fellow peers via Twitter.

BlueGrace Logistics Open Social Media Policy
BlueGrace President and CEO, Bobby Harris, teaches Twitter 101 to employees.

It is our mission to provide businesses with the tools and technology required to power their logistics operations in a seamless and efficient manner. We believe that social media provides a forum for open discussion with employees, customers, and partners; where industry experts can ask questions, find answers, and build meaningful relationships.  Social media is the future of supply chain management and logistics – its real-time information sharing capabilities are critical. As the UFC Social Media Manager says, “You can reach anyone, anywhere in the world.”

Watch how we’ve even incorporated mixed martial arts into our corporate training program. Are you or someone you know looking for a career? Get to know BlueGrace and join our team of logistics professionals!

Dana White and the UFC are to be commended on their commitment to social media and for demonstrating what #GreatnessIs … just ask their millions of die-hard fans! The UFC and BlueGrace Logistics made the critical move and experience the power of social media and business everyday – has your business?

Share your social biz story with us! Have you started? Are you way ahead of the game? Do you believe in the power of 140 characters? We want to know!

-Samantha Hill, Community Manager
Twitter: @SamHill_BG

Best and Worst Super Bowl Ads

Companies spend millions of dollars on advertisements for a Super Bowl spot on TV. Was 2012 better or worse than years past? Did brands live up to consumer expectations or did they overdo their presence and simply “bomb it.”

BlueGrace Logistics conducted an internal survey to see what employee’s viewed as the best and worst Super Bowl XLVI commercials

Ms. Brown Super Bowl Ad "Sexy and I know it"

Best Super Bowl Ads:

  1. M&Ms – Ms. Brown
    “I just liked it because it was actually funny.” – @Yvonne_BG
  2. Bud Light – Rescue Dog: Weego
    “There is nothing like sweet puppy love and I liked that they were promoting pet rescue.” – @HeatherA_BG
  3. Doritos – Man’s Best Friend
    “It was hilarious when the dog passed the guy chips with the note.” – @Debbi_BG

Worst Super Bowl Ads:

Cars.com Super Bowl Ad features man with two heads.
  1. Cars.com – Two Heads
    “The singing head thing was just creepy…” – @BG_Geoffman
  2. GoDaddy – Girls in Action
    “I am getting so sick of their marketing campaign. It does not relay a message about the product in any way and is becoming predictable.”  – @ConanBG
  3. Coca-Cola – Superstition / Catch
    “They were old and outdated.” – @NickL_BG

Honorable Mentions:

H&M: Reviews of this particular ad vary depending on the gender. Ladies may gawk and say “David Beckham….What a man!!!” (@2Dolla_BG)  While men respond by commenting, “Millions of men watch the Super Bowl and an ad with a dude in underwear pops up.  Horrible idea.” (@BGrulez)  Either way, it earned its way to the top of the list as Ad Age’s “The 10 Super Bowl Commercials That Blew up the Biggest in Social Media” with 100,000+ social media comments.

Chrysler “It’s Half-time in America” featuring Clint Eastwood: While some feel that this Super Bowl spot was too serious, others may argue saying, “It said everything it needed to. It stayed non-partisan and did point any fingers” (@MarkJ_BG) or “[Its] so timely and emotional. I am tearing up just thinking about this one. This could quite possibly be one of the all-time best commercials.” (@ConanBG)

There are numerous lists and rankings of the best and worst Super Bowl commercials, this one is ours. What is yours? Leave a comment below!

– Samantha Hill, Community Manager
Follow me on Twitter @SamHill_BG

Warrior: Family is Worth Fighting For

How captivating and entertaining can a film about Mixed Martial Arts (MMA) really be? Well, employees at BlueGrace went to see the movie Warrior for themselves thanks to Randy Harris at the local sports talk radio station Knockout Radio! Read below for the comments and reviews of Warrior… Perhaps you’ll want to add this to your weekend plans.

“Not just for the MMA fan. This was a great movie of the true struggle of raising a family in these times, and the real struggles we face.  I can’t wait to take my sons to go see this movie. Many hidden lessons.  I am a huge Rocky fan with movie posters in my Man Cave. This is truly a modern day Rocky but more deep.  Looking forward to adding this movie poster to my collection.”
Steven Hicks
National Account Manager

“My son and I give Warrior a Big Thumbs Up! It was a mixture of everything – drama, light moments, family relationships, determination, winning attitude. It did an awesome job portraying the guts and grit behind an MMA fighter. Definitely plan on purchasing when released on DVD.”
Michelle McCormick
Accounts Receivable Associate

“Warrior is a definite must-see—a film enjoyable to those who follow UFC, or even those who are looking for a good fighting flick.  Once the movie settles in, and you get a feel for who is playing what part, the end is unfortunately mildly predictable.  However, the producers did such an incredible job in making sure that fight scenes were both real and original, that it took your mind off of how the movie was going to end, and forced you to focus on what could possibly happen next.  It’s a great film about UFC, but also about the strength in both brotherhood and reparation of broken families.  Will definitely see it again—loved it!!!”
Jamie Kaplan
Customer Loyalty Team – Diamond Desk

“The warrior is my new Rocky!!! It was great!!!!”
Juan C. Ortiz
Manager, Customer Loyalty Team

“Phenomenal movie with an intense storyline. Very moving and the acting was definitely Oscar-worthy. Cannot wait to buy the movie on DVD.”
Whitney McKay
Personal Assistant to CEO

Go see for yourself on September 9 in a theater near you and share your reviews with us at BlueGrace Logistics!