There was a great article in the Philadelphia Business Journal about the Philadelphia Wings of the National Lacrosse League. The article was about the team replacing the last names on the back of their team jerseys with Twitter handles. The article can be found here.
This is a very interesting concept since it combines social media and sports, which are two favorite topics at BlueGrace Logistics. How far will the concept of replacing last names with Twitter handles on the back of team jerseys go? NCAA, MLB, NBA even the NFL? BlueGrace Logistics not only recommends but encourages all employees to interact through Twitter. It’s a great way to connect with your community and raise brand awareness.
I believe this concept will spread across every professional sport based upon the simple fact that professional athletes are already communicating through means of social media to promote themselves. ESPN even displays Tweets from athletes on their network which is a great marketing concept. It humanizes the athlete to the fans. It’s a great way of creating an endless number of followers and increasing your “klout” as an athlete. I can see the player’s unions negotiating this concept to increase the players’ marketability. How long will it be before we see “Brady” replaced with “@Rocket_Arm”?
– Dave Settlemire, Enterprise Sales Representative