Twitter is one of those social media platforms that you use for the first time and you either love it or hate it. For BlueGrace it’s the social media platform of the century. Our company is one of the most active logistics companies on Twitter. We are interacting on Twitter daily, which is the “One Thing” that makes us a remarkable example of social media in the workplace. As a company, we’re “engaged” with everyone that interacts with us; and employees play the most critical role in the development of this social media platform. Since I’ve been here, I’ve seen a number of really cool things come of engaging on the platform from the front line and as an employee. One that stands out to me was the first time we saw our Inc. 500 Ranking as the #1 Logistics and Transportation Company. On a work trip to San Francisco, the 2012 Inc. 500 had just been published and was on shelves. As I saw the cover on the shelves in a gift shop at the Tampa International Airport a Twitter alert went off “@IncOnline mentioned @mybluegrace on Twitter.” Sure enough we were mentioned the #1 Transportation and Logistics Company. I smiled and thought to myself “Oh snap. I work there, haaaaaaaaaay!” Next thing you know, the entire BlueGrace family starts chiming in. Tid-bits of information with BlueGrace and Inc. Magazine blasted all over Twitter. It was great because people said what they needed to say and it was quick; Unlike a Facebook status that reads a few paragraphs and keeps you thinking. A Tweet is direct and to the point like “Boom, in your face.” So you’re probably thinking, “Well, O.K. I see how that could be cool but how do I ‘engage’.” The most important thing is commit to it, just like anything else you’re trying to accomplish. Start by looking at your calendar and Identify what you can gain out of the experience both personally and professionally. BlueGrace’s best “PowerTweeters” follow people, companies, musicians, and anyone /anything that peaks their interest.
Let’s take a look at some other AWESOME things that have happened as a result of BlueGrace and BlueGrace employees engaging on Twitter:
Steve Hicks (@BG_Steve) gets retweeted by Jose Canseco (June 23, 2013)
Ben & Jerry’s Ice Cream Truck Tour Stops by BlueGrace Tampa (2013, 2014) & Chicago Office (2014)
Jeremy Piven (Ari from the HBO Series, “Entourage,”) DM’s Dustin Snipes (2011)
Ryan Mitchell (Carrier Sales Representative) gets RT by NFL official Twitter account (2014)
Carol Haeck gets some RT love by La Crema Wine Company and the National Humane Society brand. (2013, 2014)
Customer gets response from Denise Richards from BG employee influence!
So what are you waiting for? Get on Twitter, make it part of your day. You never know what the end result will be! Need help? Send an email to [email protected]