Trade show freight is a very time-sensitive segment of the transportation industry.
In fact, due to the extremely high standards within this niche, there are companies solely dedicated to trade shows. Trade show freight requires narrow pickup and delivery windows, no tolerance for damage and a “get it done-no matter what” type of attitude. Most transportation companies do not normally provide this level of white glove service, therefore a logistics company dedicated to trade shows and exhibits must be called upon. These full-service companies will help plan, create, transport, set up and tear down trade show exhibits – all for a premium price.
If a shipment is late – at best, there will be higher costs for last minute material handling, up to a 30% increase. At worse, it can cause the exhibit to miss the show entirely. Very high penalties are involved if that happens.
3PLs can provide the type of service that most trade show exhibiters require.
Companies with large marketing budgets and complex displays are perfect customers for these premium turn-key trade show logistics providers. However, most exhibiters do not require an all-in-one type of solution. 3PLs can provide the type of service that most trade show exhibiters require. Even though a 3PL does not have its own assets to support a trade show event, they do have many contacts within the industry to call upon. Their access to the best carriers in the industry, coupled with a strong team of logistic professionals that plan and coordinate challenging moves on a daily basis, makes an excellent choice for moving trade show freight.
3PLs – dependable and more economical than specialized logistic providers
The dependable carriers that partner with a 3PL are the best for a reason. They consistently perform at a 100% on time service rate and utilize good communication with the 3PL. This is vital in making any move a success. A carrier must constantly inform the 3PL of current location of shipment, alert them of anticipated problems along the route and communicate a back-up plan in case of something that could delay the shipment.
If you are planning on participating in a trade show in the future, start planning now. This will allow plenty of time for you and your 3PL to garner support with their carrier partners and coordinate for the specialized needs of a trade show move.
A 3PL can perform as well and more economically than a specialized turn-key trade show logistics company.