5 Reasons Why Not to Write a Blog

1.  You don’t have time.

You spend your time in the whirlwind overrun by the non-urgent and unimportant. You are dealing with truckloads,quoting LTL shipments, and  putting out fires. You spend the moments in between complaining about how you don’t have time and have no outlet to vent your frustrations. Adding a routine task may even force you to prioritize your tasks and discipline your schedule. By all means, avoid this resource of publicizing your thoughts on how to improve one’s business, their life, or even your own.

2.  You don’t know what to write.

I can’t blame you. Challenging ones creativity is a scary thought. What if there’s nothing on the other side of that mirror? Forcing yourself out of your comfort zone is an activity that could help you grow as a person. It’s a daunting and continuous challenge to get my Account Managers to perceive their roles as logistics consultants rather than freight sales, yet it’s a daily challenge that I can’t duck even when I am not sure what to say. I would have failed  a long time ago if I let this excuse prevent me from doing my job. Success is overrated anyways.

3.  You don’t want to sound stupid.

I understand. In fact, putting forth extra effort and thinking outside the box would only make you a valuable asset to your company. Why be perceived as a problem solver in an industry where “expedited” means “yesterday” when you could simply skate by with the bare minimum of your job responsibilities. In my recent blog, Go Green or Go Home, I actually had to sit down and do research. I get it – no one wants to work like they’re in college again. God forbid we learn something new.

4.  You just don’t care.

Hey, you don’t care so why not let everyone know it by saying nothing. Sit back and keep thoughts to yourself about how you’re under appreciated and feel you deserve more in your company. Don’t dare take a chance to show how much you want a seat at the table by involving yourself. Apathy is a far more convenient approach. That way you can reserve your real comments for the water cooler.

5.  People may get to know your thoughts.

In a sales job, the LAST thing you want is for your customers, prospects, vendors and coworkers to get to know you personally. Or is it the opposite? If I’m consulting with a prospect and trying to get them to use our Transportation Management System (TMS), it might actually help my cause if they got to know that I had a good head on my shoulders. I’m sure no one wants the people they interact with to know that you could potentially be a creative writer and therefore, a creative thinker. By all means, while your competition takes your customers away, be sure to keep all of your thoughts to yourself.

Nick Klingensmith, Director of Sales Development
Follow me @theBGexperience