Ever heard of the “Holiday Rush”? Sure you have but have you ever considered the impact it has on transportation providers? Ever asked why you shop on cyber Monday and get free shipping but if you wait a week, you will have to pay for a premium shipping service to make delivery by Christmas?
Frustrating as it is for us, it is even more challenging for the companies hired to transport those goods. They have to increase their work force three fold, find ways to dedicate more trucks to the same routes, and manage a flow of inquiries which quadruples through this short period of time. Then, after the holidays are over, those same shipping companies must cut back on the resources as quickly as they brought them on to remain profitable.
Now look at the company you own or work for, could you manage such an expansion and contraction in a thirty day period? Yeah, most likely none of us could manage this type of activity. What those transportation companies perform every year at this time is truly amazing. So the next time you procrastinate and have to select an “Expedited” service to get that special someone their gift delivered by Christmas, remember even though it cost more, it is well worth it!