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The Logistics Of The Super Bowl

Not even COVID can stop what is according to Supply Chain 247  “the world’s most-watched single sporting event”. As Tampa, Florida prepares to host Super Bowl LV, a litany of logistics experts huddle to make sure wardrobes are the most consequential thing malfunctioning on February 7.

Creating A Super Bowl Experience 

Construction materials leading up to hosting a Super Bowl do need to be transported, but a much larger demand on shipping will be from the cultural traditions that football fans hold for the big game. It’s not Super Bowl Sunday without wings, our favorite drinks and every kind of chip dip imaginable!  

Over 1.25 Billion chicken wings, 28 million pounds of potato chips, 54 million avocados and 50 millions cases of beer will be consumed on what is known as the second biggest eating day of the year. 

With an abundance of demand, goods need to arrive on time to avoid shortages and missed opportunity for profits in retail. 

So whether fans make purchases in or near Stadiums, prior to a gathering at home, or out at their favorite sports bar; consumers are ready to spend for the experience. Food, alcohol, apparel, and decorations will all need to be stocked by retailers. With an abundance of demand, goods need to arrive on time to avoid shortages and missed opportunity for profits in retail. 

Meeting Inventory Demands Through Capacity 

The most important and often the most challenging problem in fulfillment is last-mile delivery. If disaster is going to strike with a carrier, the largest impact this can have is during the transfer from distribution center to storefront. Distribution centers cannot order perishable items too far in advance.  However, if an inbound load is late to the distribution center, stores have the option to order other items from their distribution inventory while still receiving their in demand non-perishables. With interruptions in last-mile delivery, consumables may not reach the shelves in time for the big game surge in purchasing. Retailers do not like losing profits and market share.  

Carriers want to focus on accurate projections in order to make best-fit decisions between FTL and LTL. FTL options are enticing due to their lower spot rates, however LTLs can have a significant cost-benefit advantage when expediting a load is the priority. Unfortunately, carriers can lose the gamble with FTL.  When shippers are in a crunch for time and need to get a load sent out, even if it’s a partial, they may end up paying FTL rates instead of LTL rates, which tend to be decidedly cheaper for the volume of freight being shipped. 

Luckily, resources like visibility and real-time notifications mean that making choices for a reliable supply chain don’t have to feel like betting the farm.

Since retailers are not likely to forget the bad taste in their mouths left by coming up short during a high sales annual event, it may benefit freighters to make the safe wager on last-mile delivery by booking LTL. Luckily, resources like visibility and real-time notifications mean that making choices for a reliable supply chain don’t have to feel like betting the farm. With transparency through technology from BlueGrace, you can take a move out of the NFL’s own Frank Supovitz’s handbook and be prepared for anything this Super Bowl Sunday. 

Do you have questions about your LTL or FTL? Are you curious if you might need help optimizing either for them for your “big game”? Contact our logistics experts at BlueGrace Logistics today and let’s talk more.

BlueGrace Continues to Dominate the Competition at 2019 SportsFest

For the past 9 years, BlueGrace employees have joined together to compete at Corporate SportsFest on St. Pete Beach in sunny Florida. SportsFest offers competitive events that include volleyball, corn-hole, a surf ‘n turf relay race, dodgeball and tug of war. Last year, out of over 200 Tampa Bay Area companies, we took home the big trophy, winning 1st Place Overall and surf’n turf. With BlueGrace Core Value #3 being “Pursue Outrageous Goals” , the BlueGrace team did just that with the Tug of War team bringing home that 1st Place prize. Check out the 2019 video below.

Aside from the fact that we usually dominate the competition, everybody just has a blast. I can’t say enough about it.

“My favorite thing about SportsFest is getting everybody in our company, all together in one place. Whether they’re playing, or whether they’re hanging out and having fun, it’s probably one of the biggest things we do every year. Aside from the fact that we usually dominate the competition, everybody just has a blast. I can’t say enough about it.” says Bobby Harris, President & CEO at BlueGrace Logistics.

Are You Ready to Join the Winning Team?

BlueGrace is hiring and we want you!

SportsFest gives our BlueGrace family the opportunity to come together and show off the passion we have for working as a team, both in and out of the office. Want to be part of that team? BlueGrace is hiring and we want you! From Sales and I.T., to Finance and Customer Support, we have a positions for all talents! Visit for more information.

When Fitness Equipment Sales Move Online, Freight Becomes A Priority

Fitness Equipment

Anything can be purchased online. E-commerce and third party dealer websites such as Amazon can ship you a pair of running shoes, a squat rack and your protein shakes. What does this mean for brick and mortar stores?

Less Than Truckload (LTL) carriers and Parcel providers are seeing an increase in operational stress as fitness equipment manufacturers are moving a majority of their business online

Brick & Mortar Stores See Decline

More brick & mortar stores are closing every year. Sports Authority is closing its doors simply because people want to shop online and use fitness apps from their mobile devices. While the consumers are enjoying the ease of online shopping, the common Less Than Truckload (LTL) carriers and Parcel providers are seeing an increase in operational stress as fitness equipment manufacturers are moving a majority of their business online to survive technological advancements. The cost of shipping is cutting profit margins as the bulk of sporting goods manufacturers are selling on online and then drop-shipping from a third party warehouse.

How Can a 3PL Benefit Fitness Equipment Manufacturers & Distributors?

A Third Party Logistics (3PL) provider can better optimize a fitness equipment manufacturers supply chain:

  1. Dynamic Routing – A 3PL will allow for the shipper to place an order in their TMS (Transportation Management System) and their shipment will be dynamically routed based on the best value provider and transit time. 
  2. Tracking – When a shipper partners with a 3PL, the shipper will gain access to the TMS, where they can track their freight by the BOL (Bill-of-Lading), Purchase and Sales Order Numbers. 
  3. Freight Bill Pay & Audit – Partnering with a 3PL that has an in-house auditing team to audit and consolidate carriers invoices for the shipper, is a huge benefit. This service is not exclusive to every 3PL.
  4. Business Intelligence & Customer Engineering – Some 3PL’s will ask the shipper for past data to identify trends and future opportunities for cutting costs and moving shipments more efficiently. 
  5. Enterprise Offering – When a 3PL partners with a larger customer that ships maybe more than $500k annually in domestic LTL, the customer may receive extra services at no cost to the shipper. For example, advanced 3PLs will conduct an on-site business consultation and identify key performance indicators to better optimize their supply chain. The 3PL may also work on integrating the shippers existing software with their TMS. 

3PLs Have the Tools & Expertise 

Whether a business is local and ships custom fitness apparel to a loyal group of consumers or is recognized worldwide and ships millions of dollars in fitness equipment through an online store, an experienced 3PL has the tools and expertise to manage an evolving supply chain.

The Tampa Bay Lightning Made BlueGrace Proud


In our first season as the Preferred Shipping Partner of the Tampa Bay Lightning, we have cheered like never before. BlueGrace employees have banded together behind our team with enthusiasm and team loyalty. We are sad to say our team did not make it to the Stanley Cup, but they gave it all they had. Through major injuries and set backs the team made it all the way to Game 7 of the Eastern Conference Championship and we thank them for making it such an exciting season. Congratulations to the Pittsburg Penguins and good luck to them in the Stanley Cup Finals.

BlueGrace employees and fans of the Lightning thank them for one of the most exciting hockey seasons in recent memory. As a continuing sponsor of the team, BlueGrace looks forward to backing our team for years to come and to hoisting the cup next year! Go Bolts!



BlueGrace Logistics Participates and Sponsors Miles for Moffitt – Run to Beat Cancer 2016

POST -Miles for Moffitt Blog

Cancer sucks. There is no other way to put it. According to an article from, in 2016, an estimated 1,685,210 new cases of cancer will be diagnosed in the United States and 595,690 people will die from the disease. The statistics about this disease are staggering, but it’s events like ‘Miles for Moffitt’ that will contribute to prevention, treatment and the cure of cancer through fundraising.

This is the 2nd year that BlueGrace Logistics participated in and sponsored the Miles for Moffitt – Run to Beat Cancer.

“It’s a huge part of who we are as an organization. Fundraising and participating in events like these, are engrained in our company culture,” said Courtney Smith, BlueGrace Franchise Support Manager and Culture Club member.

BlueGrace Logistics Corporate may have sponsored the event, but what the employees did on their own was substantial and nothing short of amazing. Through small fundraising events in the office and making pledges through the Miles For Moffitt website, the company as a whole raised a total of $19,159.

“We had great participation with a bake sale and a “Pie in the Face” fundraiser, but we were able to generate the most money through the website pledges!” said Mercedes Essmann, Director of Corporate Recruiting at BlueGrace Logistics.

BlueGrace Logistics is proud to be able to give back to the community, whether it be through local projectscharity events or our annual Cats Vs. Dog pet food drive.

At BlueGrace Logistics one of our core beliefs is our people make the difference. As such, we strive to create an environment where our employees truly feel like family. We believe that people who are happy and excited about the company they work for are more fun to work with, loyal and are ultimately more effective in their roles. We fully encourage all employees to give back to their community in some sort of way.


Tampa Bay Lightning Are Going To The Playoffs with BlueGrace!


The employees at BlueGrace could not be more proud to be the Preferred Shipping Partner of The Tampa Bay Lightning as the team goes to the 2016 NHL Playoffs! The first game begins on Wednesday, April 13th.

An Amazing First Season As An Official Partner, We Could Not Ask For More!

BlueGrace entered into a 3 year commitment to the Lightning in October 2015. At that time we knew we were partnering with champions. As the 2015 Eastern Conference Champions finished an amazing season, they lacked only one victory- the Stanley Cup. They’re going for it again this year and have made it to the first round of playoffs against the Detroit Red Wings. The Lightning have home ice advantage with the first 2 games at Amalie Arena in Tampa.

An Amazing Season On Social Media! #BGLightning

The employees of BlueGrace have spent the entire season posting on Twitter and Facebook with the #BGLightning hashtag, supporting the team, and documenting our co-branded events for recruiting and charity. Take a look below to see how the season progressed through social media:

Onward to the Stanley Cup!

Join us as we continue to support our local NHL team throughout the playoffs until we reach the ultimate goal! #GoBolts!



Tampa Bay Lightning Announce Partnership with BlueGrace Logistics


Press Release

RIVERVIEW, FL – November 30, 2015 – The Tampa Bay Lightning have announced a new partnership with BlueGrace Logistics, a national freight shipping company based in Tampa. The three-year agreement names BlueGrace as “The Preferred Shipping Partner of the Tampa Bay Lightning”.
“Since Jeff Vinik purchased the franchise in 2010, we have looked to align ourselves with world-class brands that share our vision and values on and off the ice, and BlueGrace fully embodies that,” said Lightning CEO Steve Griggs. “BlueGrace’s community involvement and commitment to Tampa Bay is aligned with our mission and we look forward to our partnership with them.”
The Lightning will team up with BlueGrace for one community outreach event per year over at least the next three seasons. BlueGrace will also be one of the Lightning’s sponsors for their annual Bolt Run. The partnership also includes arena-wide signage and in-game features at Lightning home games.
“It’s a natural fit for us to partner with a world-class organization like the Tampa Bay Lightning,” said Bobby Harris, CEO and founder of BlueGrace Logistics. “This partnership enables us to team up with the Lightning on charitable initiatives, increase our local visibility and expand our national brand. We look forward to a long-term relationship and years of success with the Tampa Bay Lightning.”

About BlueGrace Logistics:
Founded in 2009, BlueGrace Logistics is the fastest growing leader of transportation management services in North America. As a full service third party logistics provider (3PL), BlueGrace helps businesses manage their freight spend through industry leading technology, high level freight carrier relationships and overall understanding of the complex $750 Billion U.S. freight industry. BlueGrace is headquartered in Riverview, Florida with over 60 corporate and franchise locations across the U.S.
About Tampa Bay Sports and Entertainment, LLC:
Tampa Bay Sports and Entertainment, LLC is an entity controlled by Jeff Vinik and its holdings include the National Hockey League’s Tampa Bay Lightning, the Arena Football League’s Tampa Bay Storm and the leasehold rights to the newly named Amalie Arena, the 19,092-seat downtown Tampa home in which the teams play their games. Vinik purchased the Lightning and the leasehold rights to the arena in March 2010 and has since led a complete brand and business transformation, establishing the company as one of the leading sports and entertainment entities in the United States.