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Social Media

Caption This Photo Contest, BlueGrace Logistics Facebook

BlueGrace® Logistics launched its first ever  “Caption This” Photo Contest on Facebook as part of its participation in The Business Journals “Social Madness” social media competition!

BlueGrace knows everyone has a creative side. Take a look at our IT Administrator, Chris Smalley (@BiggieSmallz_BG) posing in the President & CEO Bobby Harris’ executive chair!

"If you were the CEO..." Caption This Photo Contest
Caption This Photo: “If you were the CEO of the company you work for, what would you do?”

What would YOU do if you were the CEO of your company?

ENTER TO WIN:
Comment on the “Caption This” photo on BlueGrace Logistics’ Facebook page to be entered to win a $20 Starbucks gift card delivered to your doorstep! It’s that simple!

OFFICIAL RULES:

  1. Open to U.S. residents only
  2. Write a clever caption as a photo comment
  3. The team at BlueGrace will pick the BEST caption on Friday, June 8, 2012 at 3PM ET
  4. Winner will receive a $20 Starbucks gift card in the mail

Connect with BlueGrace on Facebook , Twitter, and LinkedIn today for more chances to win great prizes!

Vote for BlueGrace Logistics in the Tampa Bay Social Madness competition.

Your support is sincerely appreciated. We look forward to connecting with you, and hope to provide your business with logistics services; extending value to your business through our transportation industry expertise and stellar customer service.

To learn how BlueGrace Logistics can take your businesses shipping processes to the next level utilizing innovative technology contact our team today!

– Samantha Hill, Community Manager
Twitter: SamHill_BG

Don’t Miss the Action Today – BlueGrace® Logistics Sponsors Jeff “Big Frog” Curran in UFC® on Fuel TV 3

The UFC® is adding a punch to your Tuesday evening! That’s right, UFC® on Fuel 3 airs LIVE tonight at 8pm/5pm ET/PT on Fuel TV. Our team at BlueGrace® Logistics is pumped to sponsor Jeff “Big Frog” Curran in his bout against Johnny Eduardo in the prelims starting at 5:30pm ET on Facebook. It’s the second time that BlueGrace supported Curran in his UFC® career and we look to cheer him on as he proves to millions of UFC fans that he’s an extraordinary trainer (Team Curran MMA) and accomplished contender.

Jeff "Big Frog" Curran
Watch UFC on Fuel 3 as Jeff Curran takes on Johnny Eduardo tonight, May 15 on Facebook at 5:30pmET.

Overcoming a loss against Jorgenson, this is Curran’s next fight in the UFC® and he’s prepared for the attack on his opponent. The fighter reflects on the UFC brand.

“I never thought MMA would be this exposed to the world or had the potential to grow this large,” says Curran.

We couldn’t agree more! Dana White has done an incredible job with the UFC brand and put mixed martial arts (MMA) on the map as one of the world’s fastest growing sports. BlueGrace admires the fan growth and dedication White has built through the UFC’s social media efforts and fan engagement.

At BlueGrace Logistics we strive to offer that same level of engagement and satisfaction to small and large businesses throughout the U.S. Bobby Harris, President and CEO, built BlueGrace Logistics with individuals needs top of mind. We pride ourselves in our family-like work environment, customer service, and carrier partner relations. We find our sponsorship of MMA fighters to be a great fit for our company’s personality – dedicated, outgoing, and real. The UFC® caters to the desires of its fans by offering packed fight card events, one-on-one experiences via social media and fan expos, and by taking care of its athletes.

With the help of Pat “HD” Barry, BlueGrace Logistics offered that unforgettable fan experience to a die-hard MMA fan and Afghanistan combat veteran through the YouDontKnowShip MMA campaign. Nick Colgin was the lucky winner of 2 UFC on Fox 3 tickets after he followed BlueGrace and tweeted “#YouDontKnowShip” in response to Pat Barry’s instruction,

“GIVING AWAY 2 TIX TO MY FIGHT!! TWEET #YouDontKnowShip to @MyBlueGrace IN THE NEXT 3HRS TO WIN!!! MUST BE FOLLOWING TO WIN!!! DRAWING @ 8PM,” tweets HD.

YouDontKnowShip UFC on Fox 3 ticket winner takes photo during live event.
Nick Colgin tweets at UFC on Fox 3, "This what being a fan of @MyBlueGrace on twitter will get you. Here with my Marine OIF buddy @ufc"

The company was honored to award the tickets to a grateful fan and hero to our country. Colgin shared his experience live on Twitter by tweeting pictures and updates about the fights. Read the incredible story of Colgin’s experience in Afghanistan in “Paratrooper Saves French Soldier’s Life.” Feel free to share your support and thank him for his service by commenting below.

Watch Jeff Curran represent BlueGrace Logistics in #UFConFuelTV on Facebook! We look forward to offering more fan experiences like Nick Colgin’s through our YouDontKnowShip campaigns. Follow us on Twitter and Like us on Facebook to stay connected!

Learn more about a career with BlueGrace today by emailing our team and following @BGCareers on Twitter! We’re currently seeking talented and energetic folks to represent our National Sales Department! Join one of the most dynamic teams in the logistics industry and apply today!

 

-Samantha Hill, Community Manager
Twitter: SamHill_BG

Logistics, MMA and the Power of 140 Characters

If you’re a fan of mixed martial arts (MMA), you may have seen the BlueGrace® Logistics logo slapped on the Ultimate Fighting Championship (UFC®) fighters’ shorts. You might ask yourself, “Why is a logistics service provider sponsoring this sport?

Carlos Condit (left) kicks Nick Diaz in the main event of UFC 143. Photo by Esther Lin via MMAFighting
BlueGrace Logistics sponsors Carlos Condit in Interim Welterweight Championship UFC 143. Source: http://sbn.to/AD4W26

MMA is one of the fastest growing sports today and the fighters demonstrate admirable character and values (not often seen in other sports). Not to mention, the UFC has made a huge impression on the sports industry as whole through its social media madness! Although professional MMA fighting is banned in certain states, that hasn’t stopped the UFC from growing its devoted fan base. In fact, the President, Dana White, embraced the power of Twitter for branding and fan engagement. He invested in a media agency to teach the fighters how to use the social platform and instructed them by saying, “I want you to Twitter your *** off!”

Like Dana, President and CEO of BlueGrace Logistics, Bobby Harris, is an enthusiastic advocate of Twitter. Last year, Bobby championed an open social media policy for all BlueGrace employees; instilling trust to represent the brand, all BlueGrace employees complete a Twitter boot camp and social media training in their first week of employment. They’re educated on the power of social media, how to engage and build relationships, and why it is part of the #BGExperience. BlueGrace employees (fighters) interact with customers (fans), partners, and their fellow peers via Twitter.

BlueGrace Logistics Open Social Media Policy
BlueGrace President and CEO, Bobby Harris, teaches Twitter 101 to employees.

It is our mission to provide businesses with the tools and technology required to power their logistics operations in a seamless and efficient manner. We believe that social media provides a forum for open discussion with employees, customers, and partners; where industry experts can ask questions, find answers, and build meaningful relationships.  Social media is the future of supply chain management and logistics – its real-time information sharing capabilities are critical. As the UFC Social Media Manager says, “You can reach anyone, anywhere in the world.”

Watch how we’ve even incorporated mixed martial arts into our corporate training program. Are you or someone you know looking for a career? Get to know BlueGrace and join our team of logistics professionals!

Dana White and the UFC are to be commended on their commitment to social media and for demonstrating what #GreatnessIs … just ask their millions of die-hard fans! The UFC and BlueGrace Logistics made the critical move and experience the power of social media and business everyday – has your business?

Share your social biz story with us! Have you started? Are you way ahead of the game? Do you believe in the power of 140 characters? We want to know!

-Samantha Hill, Community Manager
Twitter: @SamHill_BG

Best and Worst Super Bowl Ads

Companies spend millions of dollars on advertisements for a Super Bowl spot on TV. Was 2012 better or worse than years past? Did brands live up to consumer expectations or did they overdo their presence and simply “bomb it.”

BlueGrace Logistics conducted an internal survey to see what employee’s viewed as the best and worst Super Bowl XLVI commercials

Ms. Brown Super Bowl Ad "Sexy and I know it"

Best Super Bowl Ads:

  1. M&Ms – Ms. Brown
    “I just liked it because it was actually funny.” – @Yvonne_BG
  2. Bud Light – Rescue Dog: Weego
    “There is nothing like sweet puppy love and I liked that they were promoting pet rescue.” – @HeatherA_BG
  3. Doritos – Man’s Best Friend
    “It was hilarious when the dog passed the guy chips with the note.” – @Debbi_BG

Worst Super Bowl Ads:

Cars.com Super Bowl Ad features man with two heads.
  1. Cars.com – Two Heads
    “The singing head thing was just creepy…” – @BG_Geoffman
  2. GoDaddy – Girls in Action
    “I am getting so sick of their marketing campaign. It does not relay a message about the product in any way and is becoming predictable.”  – @ConanBG
  3. Coca-Cola – Superstition / Catch
    “They were old and outdated.” – @NickL_BG

Honorable Mentions:

H&M: Reviews of this particular ad vary depending on the gender. Ladies may gawk and say “David Beckham….What a man!!!” (@2Dolla_BG)  While men respond by commenting, “Millions of men watch the Super Bowl and an ad with a dude in underwear pops up.  Horrible idea.” (@BGrulez)  Either way, it earned its way to the top of the list as Ad Age’s “The 10 Super Bowl Commercials That Blew up the Biggest in Social Media” with 100,000+ social media comments.

Chrysler “It’s Half-time in America” featuring Clint Eastwood: While some feel that this Super Bowl spot was too serious, others may argue saying, “It said everything it needed to. It stayed non-partisan and did point any fingers” (@MarkJ_BG) or “[Its] so timely and emotional. I am tearing up just thinking about this one. This could quite possibly be one of the all-time best commercials.” (@ConanBG)

There are numerous lists and rankings of the best and worst Super Bowl commercials, this one is ours. What is yours? Leave a comment below!

– Samantha Hill, Community Manager
Follow me on Twitter @SamHill_BG

Paper, Plastic, Aluminum and Cardboard Only Please!

BlueGrace Logistics corporate recycling programThat’s right, BlueGrace is thrilled to finally adopt a recycling program at the corporate office in Riverview, FL. Although much of our time is spent on computers and phones booking shipments and assisting customers and partners, we noticed just how much waste was filling up in our trashcan! It was time to make a change and do the right thing.

Getting everyone on board is always a challenge. But we’re doing our best to make this a fun and educational experience for our team.

  1. Mark the spot: Huge 95 gallon bins from our friends at Conex Recycling and a dumpster for cardboard from US GreenFiber are outdoors. Multiple smaller trash cans are located throughout the office with the classic round recycling arrow in bright green that reads “Paper Only!” The break room has a special can for all of our plastic wastes and aluminum energy drink cans! We also have a dumpster
  2. Office TVs display interesting facts that explain why caring for the environment is our duty and shocking statistics such as, “The average American uses 7 trees a year in paper, wood, and other products made from trees. This amounts to about 2,000,000,000 trees per year!” YIKES!!!
  3. We love Twitter! It’s only natural to use it to implement our recycling program too. Join us by taking part in #wastelesswed tweets on Wednesdays to connect with communities that also #reduce #reuse and #recycle!
  4. Uh-oh: If the recycle police catch employees dumping recyclable waste in the trash can, they might just get handed a citation! Don’t let these flashing lights catch you!

Needless to say, BlueGrace Logistics has gone green and we’re proud of our progress. Has your company implemented a recycling program? Are you researching how to get started? Perhaps you’re thinking outside the box and doing even more to decrease your carbon footprint as a business. Share your “Going Green” story with us!

Twitter invades sports on the Wings of Philadelphia

There was a great article in the Philadelphia Business Journal about the Philadelphia Wings of the National Lacrosse League. The article was about the team replacing the last names on the back of their team jerseys with Twitter handles. The article can be found here.

This is a very interesting concept since it combines social media and sports, which are two favorite topics at BlueGrace Logistics. How far will the concept of replacing last names with Twitter handles on the back of team jerseys go? NCAA, MLB, NBA even the NFL? BlueGrace Logistics not only recommends but encourages all employees to interact through Twitter. It’s a great way to connect with your community and raise brand awareness.

I believe this concept will spread across every professional sport based upon the simple fact that professional athletes are already communicating through means of social media to promote themselves. ESPN even displays Tweets from athletes on their network which is a great marketing concept. It humanizes the athlete to the fans. It’s a great way of creating an endless number of followers and increasing your “klout” as an athlete. I can see the player’s unions negotiating this concept to increase the players’ marketability. How long will it be before we see “Brady” replaced with “@Rocket_Arm”?

– Dave Settlemire, Enterprise Sales Representative
Twitter: @DaveS_BG

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