DreamForce, SalesForce’s annual convention, proved to be one of the year’s most exciting conferences reaching business professionals nationwide. From keynote speakers like Colin Powell and Richard Branson to some of the most talented technology and marketing experts, the week was packed with lots to learn. In addition, the SalesForce enterprise was sure to keep its attendee’s entertained throughout the week with social events and even a concert performance by the Red Hot Chili Peppers. From branding to overall presentation, the crowd was pumped and completely engulfed in everything SalesForce had to offer. The main events were held at the Moscone center, right in downtown San Francisco and some of the surrounding hotels. There were DJs in the main entryways and anyone who attended couldn’t help but feel the energy around them. Among the 90K registrants of the event, BlueGrace Logistics was one of the few representing the transportation logistics industry. There were a handful of carriers, logistics and transportation technology companies who came for the week long extravaganza, all looking for ways to improve their customer experience. Together, we teamed up with something in common… our love for the transportation industry. With the main focus surrounding advances in technology, it was easy for BlueGrace to understand the new trends in adopting current platforms especially since we just launched the newest version of our Tranportation Management System, BlueShip 2.0. As a social company, the BlueGrace representatives spent a lot of time Tweeting about the sessions they attended, including the #DF12 created for DreamForce… which was interesting because it brought some opportunities for BlueGrace to meet some interesting people. In fact, one of our tweets caught the eye of TechTarget journalist who interviewed us and published this article on social media, the adoption of SalesForce’s Marketing Cloud and some of what BlueGrace Logistics had to say. Needless to say, #DF12 was a great event and we took away a lot of valuable information we can begin to apply to our daily operation to make BlueGrace Logistics the best 3PLs in America!