The Transportation Marketing & Sales Association (TMSA) will award the BlueGrace Logistics Marketing team with a Compass Award this June, for their outstanding efforts in marketing their partnership with the Tampa Bay Lightning.
BlueGrace Logistics recently entered a three-year agreement, to be the “The Preferred Shipping Partner of the Tampa Bay Lightning” and with this partnership comes many opportunities for the third-party logistics provider to increase brand awareness.
BlueGrace Sees Increase in Brand Recognition with Lightning Partnership
Since the launch of the partnership in October 2015, BlueGrace Logistics has seen a significant increased brand recognition of the BlueGrace name both locally and nationally.
“The BlueGrace brand has been seen locally and nationally on TV, photographed by the official Lightning photographers, and shared on social media for the entire season.” said Adam White, Director of Marketing of BlueGrace Logistics. “The national exposure of the BlueGrace brand is huge for our fast growing company and the ongoing relationship with the Lightning has become quite special for our employees. Our two winning teams working together cannot be beat.”
Fans of any sport are typically competitive and BlueGrace employees are no different. With recruitment booths set up outside the arena and the increase in visibility at the games, BlueGrace Logistics has seen a rise in recruiting and retaining solid sales employees. These recruiting events have enabled BlueGrace to stand by its job creation commitment made to the State of Florida and Gov. Rick Scott, and the hiring of 200 employees by the end of 2016. BlueGrace looks forward to more great seasons ahead and the opportunities it provides for our charitable, recruiting and sales initiatives.
TMSA Conference June 5-8
The 2016 TMSA-Logistics Marketing and Sales Leadership Conference will be held June 5-8 at The Ritz-Carlton in Ft. Lauderdale, Florida. Over the course of three days, attendees, honorees and award winners will be networking with other logistics marketing and sales executives and will attend educational sessions, listen to keynote speakers and much more. Adam White, Director of Marketing for BlueGrace Logistics, is one of four panelists to be selected to discuss Partnership and Event Strategy in the logistics industry.
About BlueGrace Logistics:
Founded in 2009, BlueGrace Logistics is one of the fastest growing leaders of transportation management services in North America. As a full service third party logistics provider (3PL), BlueGrace helps businesses manage their freight spend through industry leading technology, high level freight carrier relationships and overall understanding of the complex $750 Billion U.S. freight industry. BlueGrace is headquartered in Riverview, Florida with over 60 corporate and franchise locations across the U.S. For more information, visit www.mybluegrace.com