Proof of the Power of Twitter and Employee Ideas

BlueGrace Logistics is always seeking out new ways to keep employees excited about upcoming events and holidays. As a company that supports a strong corporate culture above all else, finding ideas to mix up the BlueGrace experience can be challenging.  With a long history full of successful dress theme and costume days, BBQs, sporting events, chili cook-offs, prize giveaway challenges, charitable competitions, as well as holiday games like Secret Santa and in-office Easter egg hunts, it can be difficult to think of the next great thing.

Recently a BlueGrace employee, Brandice Tossas, took it upon herself to serve up something really cool for BlueGrace Logistics in Riverview, Florida. Before going into what event took the office by storm from this Brandice’s idea and individual effort, it’s important to mention another key part of the BlueGrace culture that made this event possible – Twitter.

BlueGrace Logistics Employee - Brandice Tossas

All employees of BlueGrace Logistics have their own Twitter handle and are encouraged to Tweet regularly, even during business hours when time allows. BlueGrace is heavily involved in all social platforms, and puts an emphasis on employee involvement as part of the general corporate culture. Yet, for this employee’s idea, the company’s social engagement on Twitter brought forth a special opportunity that benefited everyone.

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Brandice had become aware of a special traveling tour that had been going cross country providing samples of their new products and had the idea of trying to get them to come to BlueGrace Logistics. This was no ordinary product launch tour, this was Ben & Jerry’s Truck Tour offering new flavors of their new Greek Frozen Yogurt flavors! She started tagging Ben & Jerry’s in tweets asking for them to stop by BlueGrace during their Florida tour, and after multiple tweets, she got a response!

With a BlueGrace stop possible for the Ben & Jerry’s Truck Tour, Employees took to Twitter to reinforce Brandice’s request and to express how awesome it would be if the tour stopped by the office. The result?  The Ben & Jerry’s Truck Tour made its official BlueGrace Logistics stop at 11am on Tuesday, May 22nd!

When announced that Ben & Jerry’s had arrived, it was like seeing kids go after an ice cream truck. BlueGrace employees lined up in full force and stood around gloating in the glory of free frozen yogurt. The Florida heat spared us with a slight overcast afternoon so that we could enjoy eating without having the cold treat melt down in seconds.

 

The event ended up being a huge success by creating a special experience that the employees never had in a corporate setting, got free ice cream to interrupt their work day, and even better got to bond with other co-workers when they normally would not have the chance. In addition, this was only possible through the suggestion of a BlueGrace employee and proof of the power of Twitter in the BlueGrace corporate culture.

See more pictures from the Ben & Jerry’s Truck Tour on BlueGrace Logistics’ Facebook page

 

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