Logistics, MMA and the Power of 140 Characters

If you’re a fan of mixed martial arts (MMA), you may have seen the BlueGrace® Logistics logo slapped on the Ultimate Fighting Championship (UFC®) fighters’ shorts. You might ask yourself, “Why is a logistics service provider sponsoring this sport?

Carlos Condit (left) kicks Nick Diaz in the main event of UFC 143. Photo by Esther Lin via MMAFighting
BlueGrace Logistics sponsors Carlos Condit in Interim Welterweight Championship UFC 143. Source: http://sbn.to/AD4W26

MMA is one of the fastest growing sports today and the fighters demonstrate admirable character and values (not often seen in other sports). Not to mention, the UFC has made a huge impression on the sports industry as whole through its social media madness! Although professional MMA fighting is banned in certain states, that hasn’t stopped the UFC from growing its devoted fan base. In fact, the President, Dana White, embraced the power of Twitter for branding and fan engagement. He invested in a media agency to teach the fighters how to use the social platform and instructed them by saying, “I want you to Twitter your *** off!”

Like Dana, President and CEO of BlueGrace Logistics, Bobby Harris, is an enthusiastic advocate of Twitter. Last year, Bobby championed an open social media policy for all BlueGrace employees; instilling trust to represent the brand, all BlueGrace employees complete a Twitter boot camp and social media training in their first week of employment. They’re educated on the power of social media, how to engage and build relationships, and why it is part of the #BGExperience. BlueGrace employees (fighters) interact with customers (fans), partners, and their fellow peers via Twitter.

BlueGrace Logistics Open Social Media Policy
BlueGrace President and CEO, Bobby Harris, teaches Twitter 101 to employees.

It is our mission to provide businesses with the tools and technology required to power their logistics operations in a seamless and efficient manner. We believe that social media provides a forum for open discussion with employees, customers, and partners; where industry experts can ask questions, find answers, and build meaningful relationships.  Social media is the future of supply chain management and logistics – its real-time information sharing capabilities are critical. As the UFC Social Media Manager says, “You can reach anyone, anywhere in the world.”

Watch how we’ve even incorporated mixed martial arts into our corporate training program. Are you or someone you know looking for a career? Get to know BlueGrace and join our team of logistics professionals!

Dana White and the UFC are to be commended on their commitment to social media and for demonstrating what #GreatnessIs … just ask their millions of die-hard fans! The UFC and BlueGrace Logistics made the critical move and experience the power of social media and business everyday – has your business?

Share your social biz story with us! Have you started? Are you way ahead of the game? Do you believe in the power of 140 characters? We want to know!

-Samantha Hill, Community Manager
Twitter: @SamHill_BG

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