Best and Worst Super Bowl Ads

Companies spend millions of dollars on advertisements for a Super Bowl spot on TV. Was 2012 better or worse than years past? Did brands live up to consumer expectations or did they overdo their presence and simply “bomb it.”

BlueGrace Logistics conducted an internal survey to see what employee’s viewed as the best and worst Super Bowl XLVI commercials

Ms. Brown Super Bowl Ad "Sexy and I know it"

Best Super Bowl Ads:

  1. M&Ms – Ms. Brown
    “I just liked it because it was actually funny.” – @Yvonne_BG
  2. Bud Light – Rescue Dog: Weego
    “There is nothing like sweet puppy love and I liked that they were promoting pet rescue.” – @HeatherA_BG
  3. Doritos – Man’s Best Friend
    “It was hilarious when the dog passed the guy chips with the note.” – @Debbi_BG

Worst Super Bowl Ads:

Cars.com Super Bowl Ad features man with two heads.
  1. Cars.com – Two Heads
    “The singing head thing was just creepy…” – @BG_Geoffman
  2. GoDaddy – Girls in Action
    “I am getting so sick of their marketing campaign. It does not relay a message about the product in any way and is becoming predictable.”  – @ConanBG
  3. Coca-Cola – Superstition / Catch
    “They were old and outdated.” – @NickL_BG

Honorable Mentions:

H&M: Reviews of this particular ad vary depending on the gender. Ladies may gawk and say “David Beckham….What a man!!!” (@2Dolla_BG)  While men respond by commenting, “Millions of men watch the Super Bowl and an ad with a dude in underwear pops up.  Horrible idea.” (@BGrulez)  Either way, it earned its way to the top of the list as Ad Age’s “The 10 Super Bowl Commercials That Blew up the Biggest in Social Media” with 100,000+ social media comments.

Chrysler “It’s Half-time in America” featuring Clint Eastwood: While some feel that this Super Bowl spot was too serious, others may argue saying, “It said everything it needed to. It stayed non-partisan and did point any fingers” (@MarkJ_BG) or “[Its] so timely and emotional. I am tearing up just thinking about this one. This could quite possibly be one of the all-time best commercials.” (@ConanBG)

There are numerous lists and rankings of the best and worst Super Bowl commercials, this one is ours. What is yours? Leave a comment below!

– Samantha Hill, Community Manager
Follow me on Twitter @SamHill_BG

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