A common comparison is quality and quantity. In this case, let’s compare low prices versus great service. It’s rare to find the two values together. Every day there are advertisements geared towards price sensitive consumers. One major example is, Walmart, “Save money, live better.” Then there is Sweetbay, focusing mainly on their “fresh” produce with billboards like, “Low prices taste better.” A focus on price point makes sense for such places due to the fact that people are going to buy food and other necessities; it’s inevitable. Why not get your Doritos for less? They taste the same no matter what store you get them from. A focus on experience is the marketing strategy at Publix, “Where shopping is a pleasure.” They do not focus on price as much… although there is plenty of room for savings (BOGOs). Each of these grocers are successful establishments.
I use this example because everyone purchases groceries, it doesn’t stop. People eat. They also need deodorant and laundry detergent. Similarly, businesses will always need to move their products. Will the decision to ship be solely based on price? Or, is it more important that the service received during the shipping process is more than satisfactory? Isn’t quality worth the extra cost? If trucks are Doritos, then service may not be as important to you. However, what if they run out of Doritos? At BlueGrace, we focus on strong customer service and tailoring our services to fit your company’s needs specifically. Price is certainly important and that’s why we offer very competitive rates.
OK, so is it quality over quantity, low prices over great service… or vice versa? You can have it all. The BlueGrace team will do what we can to assist your business and its shipping needs. The aim is to reach for the best prices AND provide the best service. Understanding our customers allows us to better meet their needs and help their business grow!
– Ariel Saiani, Sales Rep
Follow me @ArielSaiani_BG