Tom Hanks starred in Cast Away as an executive at FedEx who is stranded on a deserted island. He survives alone for years and when finally rescued, he makes sure an unopened package is delivered. What a great example of product placement. In reality the product in this case is service. How bold is the idea that FedEx could deliver a package under these circumstances? Well duh…it’s a movie!
BlueGrace has no trucks, planes or ships of its own. What we do have is access to the best carriers in the logistics industry. Not only do we work with FedEx, but we also partner 100s of other carriers.
Now while BlueGrace hasn’t produced its own box office hit like Cast Away (yet), we have found ways to utilize product placement. Recently BlueGrace began sponsoring some UFC fighters like Ben “Smooth” Henderson, Thiago “Pit Bull” Alves, Junior “Cigano” Dos Santos, Vagner “Ceara” Rocha, and John “Doomsday” Howard. We think these fighters portray our culture of character, determination and dependability and are proud to be associated with them. It is pretty exciting seeing our logo on shirts, shorts and even buzzed in the haircut of John “Doomsday” Howard. What’s next? Maybe you will see us soon as a logo on a driver’s uniform or car in an upcoming NASCAR race. Our Speed of Blue motto would be right at home on the track. Until then check us out this Saturday 6pm/9pm PTET at UFC 132 as BlueGrace sponsored Chris “The Crippler” Leben and Carlos “Natural Born Killer” Condit enter the octagon against their opponents in Vegas.
Lastly next time you ship something, remember to take insurance. You cannot always count on your package being found and delivered 4 years later.
– Ariel Saiani, Sales Rep
Follow me @ArielSaiani_BG