Ah, James Brown…how the times are a changing. Man may have made those things, but guess who’s transporting these days? That’s right,women.
Now more than ever, women are entering into arenas that were once thought to be ruled by men. Places such as the octagon of a fighting ring and behind the wheel of a big rig – both are familiar to BlueGrace® Logistics. As most of you know, we are proud sponsors of MMA and recently teamed up with our first female XFC® fighter, Felice “Lil Bulldog” Herrig. The qualities that Felice and women of MMA embody are the same that ladies in the logistics industry possess in order to succeed.
“Integrity, determination, dependability, and a healthy respect for competition, that is what these UFC® fighters represent to BlueGrace,”says BlueGrace President/CEO, Bobby Harris.
Relevant to our industry, Desiree is a well known female truck driver recognized for her viewpoints and expertise. Desiree provides trucking news and shares her story as a female trucker. She believes that women are an underappreciated resource—yet exemplify the critical skills that are needed to perform the job. To stay up to date on the latest news, read The Trucker Desiree Daily!
Working as a female in a predominantly male industry presents additional unique challenges and circumstances. Therefore, whatever obstacles men may face driving a truck or knocking out an opponent, women must overcome another set associated with the gender stereotype. Though the percentage of females employed in the “transportation and material moving occupations” is approximately15 percent, it’s worth reporting that this movement is trending in an upward and positive direction. Women should be acknowledged as “forces to be reckoned with” despite the barriers they face.
Some may argue that the road and the ring are no place for females, we beg to differ. We must recall the most important line of Mr. Brown’s song, “It wouldn’t be nothing, nothing without a woman or a girl”.
BlueGrace is thrilled to be involved in supporting the women of the MMA industry; and appreciates the hard work and dedication of women in transportation.
If you are a woman in the transportation or sports industries, we want to hear from you! Do you have an example of an obstacle that you have had to overcome? Perhaps you can offer helpful tips on how to succeed in a male dominated industry.
Contact our Community Manager with any questions about our MMA sponsorships or logistics services today!
– Jennifer Masters, Business Information Analyst
Follow @BG_JennyD on Twitter