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Cocoa Collaborators Exemplify Holiday Spirit

Hershey and Ferrero Group collaborative distributionSo the holiday season is upon us once again. ‘Tis the season of love, laughter, and generosity of spirit. While candy canes and mistletoe are abound, one more important element comes to mind. It’s the element that makes perfect stocking stuffers and the element that continuously gets sent to BlueGrace Logistics and ends up in our break room. The one that seduces the indulgent heart of ladies everywhere and it’s certainly not sugar plums. That’s right—rich, creamy chocolate. In the true peaceful spirit of the holidays, two goliaths of the chocolate world, Hershey Company and The Ferrero Group joined forces in October in an effort to reduce their carbon footprint on the world–what a match made in chocolaty heaven. The competitors allied together through joint warehousing, transportation and distribution. Joy to the world! Now if only they could celebrate by giving out samples of their yummy goods everywhere (Merry Christmas to me)!  Hershey, alone ships over 100,000 outbound refrigerated truckloads annually. Holy toothache, batman!

I read in a manufacturers survey that, in unions such as these, supply chain savings and new growth are high atop the priority list of many large global manufacturers. About half of companies surveyed said reshaping supply chains was a top priority. Though collaborative distribution is indeed a growing trend (across all industries), adoption is slow and is still very much under-utilized in my opinion. For middle-market companies that lack the volume to ship in full truckloads, this method just seems the sensible alternative. With fewer deliveries, less road congestion, reduced energy use and more efficient receiving at the retailer’s distribution center, it’s much more economical and mutually beneficial for both parties involved. Who wouldn’t want to save money while saving the planet?

So, I think these “green”, confectionary trailblazers are setting a terrific example for fellow shippers in their supply chain operations. My hope is that this distribution model will become more of a standard in the future of logistics. All I’m saying is that if Santa Claus could strike up some kind of collaborative supply chain deal, that jolly old man could end up back in the North Pole with his feet up and out of those boots a lot faster and maybe afford to give those elves a raise too.

Are you jumping on board the “green” train this holiday season? Any collaborative distribution plans in the near future? Comment on this blog and let us know!

– Jennifer Masters, Business Information Analyst
Follow me @BG_JennyD

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5 Responses

  1. bdundas

    Great blog and great timing for the holiday season. It is interesting to see two competitors team up during the holidays for collaborative distribution. It is also great that they are working together in their supply chain to reduce their effect on the environment. I wish a truck of Hershey Kisses and Ferrero chocolates would show up at my house on day!
    Follow me @ben37dBG

  2. Cocoa logistics

    […] Cocoa Collaborators Exemplify Holiday Spirit | BlueGrace Logistics …Dec 20, 2011 … Jennifer Masters discusses how chocolatiers The Hershey Company and The Ferrero Group have come together for collaborative distribution … […]

  3. […] At BlueGrace® Logistics, our team of experts can evaluate your supply chain to identify inefficiencies and propose solutions to eliminate time and enhance your bottom line. Contact us today for a free audit and to discuss collaborative distribution. […]

  4. […] Collaborative distribution: Merge different loads destined for the same end point to maximize trucking efficiency. […]

  5. […] visibility and productivity. Real-time event management is crucial in logistics. With longer supply chains and lead times, the need for visibility systems is greater than ever. A faster reaction time means […]

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